Tag Archives: guerrilla marketing

Zombies in Madrid / Resident Evil 4 Guerrilla Marketing


Resident Evil 4 ambient madrid 3 Zombies in Madrid / Resident Evil 4 Guerrilla MarketingResident Evil 4 ambient madrid 2 Zombies in Madrid / Resident Evil 4 Guerrilla MarketingResident Evil 4 ambient madrid 1 Zombies in Madrid / Resident Evil 4 Guerrilla Marketing

To help launch the new Resident Evil movie in Madrid hundreds of zombies arms were placed across the city. These arms, made of silicone, were deployed strategically to sewer, exterior doors in elevators and buses, to give the impression that a horde of undead trying to escape from confinement. 

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