Converse “The Procession” Ad by Antoine Fuqua





Julius “Dr. J” Erving, Jim Jones, Carlos Arroyo, Shammgod, Luam Keflezgy, Rune Glifberg, Kenny Anderson, and a ton of other people Join The Procession in Brooklyn for this new commercial from Converse.

Behind the scenes video – after the jump!

Director Antoine Fuqua talks about the concept behind the commercial, while participants like Jim Jones, Carlos Arroyo, Doug E Fresh, and Luam Keflezgy talk about the passion around the culture. And the struggle. And the sunshine.


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