Upside-Down GAP Store




gap upside down store 1 Upside Down GAP Store

“Shopping turned on its head” isn’t just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.

gap upside down store 2b Upside Down GAP Store

gap upside down store 4 Upside Down GAP Store

gap upside down store 3 Upside Down GAP Store

gap upside down store 5 Upside Down GAP Store

gap upside down store 2 Upside Down GAP Store

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2 Responses to Upside-Down GAP Store

  1. zolverine says:

    na ez aztan kreativ. tuti felhivja az emberek figyelmet

  2. alex tass says:

    I like the idea. 🙂

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