German architect Jakob Tigges has envisioned a bold new landmark on the Berlin skyline. His dream work is a 1,000 meter tall man-made mountain called “The Berg”, which he hopes will be a tourist destination the likes of which Berlin has never seen.
The goal is to create a natural habitat for local wildlife, even some that aren’t natural to the area, as well as a recreation/skiing spot for those visiting the city.
It would take place of the now defunct Tempelhof Airport, a space whose function is currently up for discussion. Surprisingly, there is a movement behind The Berg in Berlin, and people are pushing to get it approved and financed.
Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing “a world to life.”
Taking on the extreme challenge of creating this epic ad, director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.